ADDIE, UbD vs. ASSURE

[Maha Khaled]

ADDIE, ASSURE, and Understanding by Design (UbD) are three instructional design models that share the goal of improving teaching and learning but differ in focus and application. ADDIE provides a systematic, step-by-step framework emphasizing analysis, design, development, implementation, and evaluation. ASSURE, while also systematic, is more classroom-oriented, focusing on analyzing learners, integrating media and technology, and requiring active learner participation. UbD, on the other hand, emphasizes “backward design,” starting with the desired learning outcomes and then planning assessments and activities to achieve them. A key similarity is that all three models stress the importance of clear objectives and evaluation. A difference is that ADDIE is broader and often used in training or large-scale instructional systems, while ASSURE is practical for lesson planning, and UbD is highly outcome-driven. Personally, I prefer a hybrid approach that merges ADDIE’s structure with ASSURE’s learner-centered practicality, because it balances clear organization with active engagement and flexibility in real-world teaching contexts.

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